Atividade Financiada

User Experience and the Technology Acceptance Model applied to Augmented Reality Mobile Applications in E-Commerce

Referência
2022.12629.BD

Data de Início do Projeto
2022-11-01

Data de Fim do Projeto
2025-10-31

Investigador Principal

Carlos Manuel Ferreira Alves F316-397C-1D86 0000-0001-8320-5295

Resumo

The purpose of this PhD plan is to evaluate existing mobile e-commerce applications on the market using augmented reality in order to understand their gaps in terms of user experience (UX). Then a prototype will be elaborated in order to improve the problems that will be discovered based on the previous tests. Consequently, a technology acceptance model (TAM) capable of covering the various applications will be developed, proposing a more robust model to evaluate these applications, either with the UX factor, or with other factors that are already studied, and others that may be discovered in this investigation. The prototype will be tested in the same way that the initial applications were tested with the addition of the TAM. After extracting these results, a comparative analysis of the tests will be carried out. The study will be exploratory and will contain a mixed methodology and a convenience sample.

Instituições

Instituições Principais

Universidade do Minho (UM)

Financiamento 0,00 €

Fundação para a Ciência e a Tecnologia (FCT) - Portugal

Não disponível

2024-11-01 a 2025-10-31
https://doi.org/10.54499/2022.12629.BD
2022.12629.BD