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Activity Funded

User Experience and the Technology Acceptance Model applied to Augmented Reality Mobile Applications in E-Commerce

User Experience and the Technology Acceptance Model applied to Augmented Reality Mobile Applications in E-Commerce

Reference
2022.12629.BD
Project Start Date
2022-11-01
Project End Date
2025-10-31
Principal Investigator

Abstract

The purpose of this PhD plan is to evaluate existing mobile e-commerce applications on the market using augmented reality in order to understand their gaps in terms of user experience (UX). Then a prototype will be elaborated in order to improve the problems that will be discovered based on the previous tests. Consequently, a technology acceptance model (TAM) capable of covering the various applications will be developed, proposing a more robust model to evaluate these applications, either with the UX factor, or with other factors that are already studied, and others that may be discovered in this investigation. The prototype will be tested in the same way that the initial applications were tested with the addition of the TAM. After extracting these results, a comparative analysis of the tests will be carried out. The study will be exploratory and will contain a mixed methodology and a convenience sample.

Institutions

Main Institutions

  • Universidade do Minho (UM)

Funding 0,00 €

Fundação para a Ciência e a Tecnologia (FCT) - Portugal

Not available